Karina Cardoso's beauty salon in St. Paul, Minnesota.
Photo credit: Elizabeth Stawicki for NPR
Monday, November 4, 2013
Reaching People Where They Are!
One perpetual challenge facing public health outreach workers is finding the community members they seek, particularly in the case of vulnerable, hard-to-reach populations. Currently, health workers nationwide are trying to connect with these exact populations in order to educate them about the new health insurance marketplaces, with the ultimate aim of enrollment (and of course, health!). Creative, innovative strategies are often used in these endeavors, and this example highlighted on NPR is a fantastic one: outreach workers headed to a Latino-serving beauty salon to provide patrons information on MNsure, Minnesota's new online health insurance marketplace. More on this story here.
Karina Cardoso's beauty salon in St. Paul, Minnesota.
A mobile unit from Southside Community Health Services offers screenings and flu shots and shares information about the state health exchange, MNsure.
Photo credit: Elizabeth Stawicki for NPR
Karina Cardoso's beauty salon in St. Paul, Minnesota.
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